Getting Real is the business, design, programming, and marketing philosophies of 37signals a developer of web-based software used by over 1 million people and businesses in 70 countries. 37signals used the unconventional Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no funding, no debt, and only 7 people.

Anyone working on a web app  including entrepreneurs, designers, programmers, executives, or marketers  will find value, fresh perspectives, and inspiration in this practical book. At under 200 pages it’s quick reading too. Makes a great airplane book. The complete book with 16 chapters and 91 essays is now Completely free to read online.